Privacy Policy

 At AATIENDA, we value your privacy and are committed to protecting it. Our Privacy Policy explains how we collect and use your personal data. We collect information for specific purposes and only share it when necessary. Our website and services are not intended for use by children. If you have any questions about our privacy policy, please contact our data protection officer at privacy@aatienda.com.

THIRD PARTY WEBSITES

Our website may have links to third-party websites, including our Partners, advertisers, and affiliates. It's important to note that our Privacy Policy doesn't apply to these websites. We're not responsible for their privacy policies or practices, so we encourage you to review their policies before sharing any personal data with them.

1. WHAT DO YOU USE MY INFORMATION FOR? 

You can provide us with information about yourself in several ways, such as creating an account on our website, placing an order, filling out online forms (such as registration, surveys, and competitions), opting in to receive newsletters and special offers, participating in social media functions, or communicating with us via email, telephone, instant messaging apps, or social media.

The information you provide us may include your name, address, phone number, email address, date of birth, gender, purchase history, shopping preferences, images, and financial information (such as credit or debit card details, which are held by our payment processors). If you create an account, you can also choose to share your photograph and nickname, and invite friends to shop at our website. Please obtain permission from your friends before sharing their contact details with us and only forward emails to those who have consented to receive them.

We may also receive information about you from other sources, such as other accounts you use to log in to our website (e.g., Apple ID or Google Sign In), data brokers, our partners, social media providers (such as Facebook and Twitter), advertising networks, analytics partners, and payment and delivery service providers.

We may use data appending services to supplement the information you provide us with additional data from public or social graph sources. This helps us to provide you with more relevant content and promotions, and to comply with legal obligations such as sanctions laws. We may use this data to better understand your interests, provide product recommendations and advertising, and enhance the security of our website. The data we append may include household size, income, or profession, and may be associated with your personal information such as your name, email, address, or phone number.

Each time you visit our website, our servers automatically create and record certain information, which includes:

Cookies are small text files that can help improve your experience on the website by storing information such as your location or language preferences, and ensuring that items in your cart are not lost while navigating between pages. We may also use cookies to provide you with tailored advertising. Device information provided by your device (such as type, IP address, location, browser, mobile network provider, pages visited, time zone, and crash/download error reports) will vary depending on your operating system and device settings. The information you provide us may include your name, address, phone number, email address, date of birth, gender, purchase history, shopping preferences, images, and financial information (such as credit or debit card details, which are held by our payment processors). If you create an account, you can also choose to share your photograph and nickname, and invite friends to shop at our website. Please obtain permission from your friends before sharing their contact details with us and only forward emails to those who have consented to receive them.

We may also receive information about you from other sources, such as other accounts you use to log in to our website (e.g., Apple ID or Google Sign In), data brokers, our partners, social media providers (such as Facebook and Twitter), advertising networks, analytics partners, and payment and delivery service providers.

We may use data appending services to supplement the information you provide us with additional data from public or social graph sources. This helps us to provide you with more relevant content and promotions, and to comply with legal obligations such as sanctions laws. We may use this data to better understand your interests, provide product recommendations and advertising, and enhance the security of our website. The data we append may include household size, income, or profession, and may be associated with your personal information such as your name, email, address, or phone number.

Each time you visit our website, our servers automatically create and record certain information, which includes:

Cookies are small text files that can help improve your experience on the website by storing information such as your location or language preferences, and ensuring that items in your cart are not lost while navigating between pages. We may also use cookies to provide you with tailored advertising.

Device information provided by your device (such as type, IP address, location, browser, mobile network provider, pages visited, time zone, and crash/download error reports) will vary depending on your operating system and device settings.

    2. WHO DO YOU SHARE MY INFORMATION WITH? 

    We use your information in various ways to provide services such as ordering and receiving products, administering your AAtienda account, and optimizing your experience. Additionally, we may use your personal information, including your name, email address, and address, to send you occasional updates, news, and offers via email, post, or other media, tailored to your preferences. You can modify your preferences or opt-out of email marketing communications in your account’s profile management section or by following opt-out instructions in promotional emails.

    To unsubscribe from our marketing emails, modify your preferences in your AAtienda account's profile management section or follow the opt-out instructions in the emails we send you.

    If your country is covered by these services, we may use your information to offer shopping recommendations and personal styling services, resulting in an improved and interactive shopping experience for you. Third-party providers will also be involved in providing these services and acting as processors.

    We work with third-party service providers to deliver ads that are most relevant to you on different devices and across our own and other websites and mobile apps. These providers may use information about your visits to our website or use of our mobile app, as well as your interactions with other websites or apps, to target ads for products available from AAtienda or our partners. If you would like to learn more about opting out of targeted advertising and controlling cookie usage, please refer to the cookies section of our privacy policy.

    We conduct research, analysis, and surveys on your website usage and preferences, monitor your spending on our website to determine your eligibility for our programs, and use your information to confirm your identity and perform credit or anti-fraud checks to safeguard your financial security and ours. Please refer to the detailed information below regarding the specific purposes for which we collect your information, the type of information collected, and the legal basis for processing such data.

    To register and manage your AAtienda account on our website, we collect your name, email, password, and other details such as phone number, address, and gender that you choose to provide. This information is necessary for us to create and maintain your account, and the legal basis for collecting this data is the performance of a contract with you. When you make a purchase on our website, we collect your name, address, phone number, and order details, such as the products, size, and price. This information is necessary for us to fulfil your order, and the legal basis for collecting this data is the performance of a contract with you.

    We collect various pieces of information from you to fulfil your orders through our website, including your name, address, phone number, and order details (such as the products, size, and price). The legal basis for collecting this information is the performance of a contract with you. Additionally, in order to collect payment from you, we gather your payment information (including your credit/debit card number, cardholder name, and CVV). Please note that we do not store this information ourselves and only transfer it to our authorized payment providers. Again, the legal basis for collecting this information is the performance of a contract with you, as well as our legitimate interest in retaining you as a customer.

    To administer, maintain and optimise our website and our services: we collect your device information (such as your device IP address and device type), cookie identifiers and browsing information. The legal basis is the legitimate interests in running our business.

    To perform fraud and credit checks and assess if we can do business with you: we collect your name, email, addresses, credit/debit card details, browsing history, purchase history, date of birth, gender, specific behavioural cookies, device information (such as IP address and device type), any national identifiers (like driver’s license or ID cards) and any publicly available information (like social media profiles or news). The legal basis is the legitimate interests to protect AAtienda and its customers from fraudulent activities and compliance with a legal obligation.

    We collect various pieces of information from you to send marketing communications and personalized offers, including your name, email address, phone number, addresses, date of birth, purchase history, browsing behaviour, device information, shopping preferences, cookie identifiers, internal identifiers, and country. The legal basis for collecting this information is our legitimate interest in engaging in electronic direct marketing of products and services that are similar to those you have acquired through our website. When this is not applicable, we will obtain your consent before sending you special offers and campaigns powered by AAtienda in cooperation with exclusive partners.

    We collect various pieces of information from you to manage our loyalty programs, including your name, email address, phone number, addresses, date of birth, purchase history, browsing behaviour, device information, shopping preferences, nickname, cookie identifiers, internal identifiers, country, spent tier level, and wealth. The legal basis for collecting this information is our legitimate interest in running our business and improving the shopping experience for our customers through our loyalty programs.

    We collect various pieces of information from you to provide personalized recommendations and enhance your shopping experience, including your name, email address, phone number, addresses, date of birth, purchase history, browsing behaviour, in-store interactions with products, device information, shopping preferences, nickname, cookie identifiers, internal identifiers, country, spent tier level, and wealth. The legal basis for collecting this information is our legitimate interest in running our business and improving your shopping experience through personalized recommendations.

    We collect certain pieces of information from you to conduct research, analysis, inquiries, and surveys on your use of our website, including your name, addresses, email, and device information. The legal basis for collecting this information is our legitimate interest in running our business and improving our website and your experience through data-driven insights. To advertising and retarget advertising of both ours and our partners’ products and services: we collect your email, cookie identifiers and device information. The legal basis is our legitimate interests in running our business.

    We may use your order history to produce aggregated statistical reports. However, the results of these reports will not identify you personally. The legal basis for using this information is our legitimate interest in running our business and improving our website through data-driven insights.

    3. HOW DO YOU STORE MY INFORMATION?

    In order to provide our services and maintain our website, we collaborate with a number of carefully selected third parties. We may share your information with these third parties in the following limited circumstances: We rely on carefully selected partners to supply the products that you see on our website, including our partner boutiques and brands from whom you make purchases. To function properly, we rely on a number of carefully selected third-party service providers who offer us their services and products for business purposes. We allow these companies to use your personal information only to the extent required to provide us with their services and products. Below, you can find the types of third-party providers we use: Courier companies, that we use in order to deliver the products to you and, as such, they need to have access to your order information, including your name and address. These providers have a global outreach, with many local companies that can be engaged depending on your shipping address; We utilize payment providers, located in the United Arab Emirates and United States, to process your payment information, including credit/debit card details, and collect payment from you. The selection of the payment provider is dependent on your location. 

    • Anti-fraud and credit check providers are used to maintain security for both us and you. They access and process your information and associated orders to check for fraudulent behavior.
    • Customer service management providers allow us to provide excellent customer service, improve your customer experience, and manage it efficiently.
    • Analytics and search engine providers such as Google assist us in optimizing and improving our website.
    • Marketing tool providers help us enable our marketing strategies.
    • Performance marketing and recommendations providers aid us in delivering advertising and personalized recommendations of AAtienda products based on your interests and needs. 
    • Research companies may be engaged to assist us in conducting surveys regarding your use of our website and services.
    • IT/technology providers support, maintain, and provide our technology and IT infrastructure, which includes our website and the storage of your information.

    Advertisement for marketing purposes: We may share your information with our advertising and social media partners where they require the data to select and serve relevant ads about our and our partners' products and services to you and others. Third-party service providers to enrich data: We may also enrich, match, or combine the information we hold about you with data from other sources, sharing some of your personal data with selected business partners. We do this to better understand your customer profile and interests so that we can deliver customized offers and other personalized services.

    Third parties where we're considering a corporate transaction: AAtienda is always seeking new growth opportunities and directions. This means that we may consider corporate transactions such as mergers, acquisitions, reorganizations, asset sales, or similar. In these instances, we may transfer your information to enable the assessment and undertaking of that transaction. If we buy or sell any business or assets, your personal information may be one of the assets that are transferred. Third parties that help us provide you with a styling service: We are always looking for new and interactive ways to improve your shopping experience and provide you with a unique personal styling journey.

    Compliance with legal requests: On occasion, we may be required to liaise with various regulators and law enforcement agencies in a number of different countries, whether as a result of law, a court order, or another legal process. Although we dispute requests wherever suitable, in some cases, we may have to share your information with regulators or law enforcement agencies. If appropriate and provided we are not prohibited by law or court order, we will attempt to notify you of these legal demands.

    Aggregated information with third parties: We may aggregate your information with the information of other customers, creating a dataset of information about the usage of our website, purchase of products, and other general, grouped information about our customers. The legal basis is our legitimate interest in understanding the usage of our service and demand for our product. Although this dataset is aggregated and anonymized, meaning it cannot identify you as an individual, it provides valuable insight into the use of our website, and we may therefore share it with select third parties. These parties may include providers of plugins or similar technologies to help measure traffic, our partners and other providers to allow them to better stock products, and our investors.

    4. COOKIES

    We use technology such as "cookies" to collect information and store your online preferences. Cookies are small pieces of information sent by a web server to a web browser, which allows the server to uniquely identify the browser on each page. We use both session cookies, which expire after you close your browser, and persistent cookies, which remain on your computer or mobile device until they expire or you delete them.

    • Strictly necessary cookies: These cookies are essential to enable you to move around the website and use its features. Without these cookies, services you have requested, such as remembering your login details or shopping basket items, cannot be provided. These cookies also inform us about your behaviors' on our website, helping us determine if we can do business with you and protect AATienda and its customers from fraudulent activities. 
    • Performance cookies: These cookies collect anonymous information on how you use our website. For example, we use Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site, and highlight areas we can improve, such as navigation, shopping experience, and marketing campaigns. The data stored by these cookies does not show personal details from which your individual identity can be established. They are also used to help measure the effectiveness of advertising campaigns. You may opt-in to these cookies using your browser settings. 
    • Functionality cookies: These cookies remember choices you make, such as the country you visit our website from, language, and search parameters, such as size, color, or product line. This information can be used to provide you with an experience that is more appropriate to your selections and to make your visits more tailored and pleasant. The information collected by these cookies may be anonymized, and they cannot track your browsing activity on other websites. You may opt-in to these cookies using your browser settings.
    • Targeting or advertising cookies: These cookies collect information about your browsing habits and limited aggregated demographic information to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advert. The cookies are usually placed by third-party advertising networks. They remember the websites you visit, and that information is shared with other parties, such as advertisers. For example, we use third-party companies to provide you with more personalized ads when you visit other websites. You may opt-in to these cookies using your browser settings.

    You can opt-out of Google Analytics cookies by using the Google Analytics opt-out browser add-on. For other types of cookies, you can remove them through your browser settings. However, keep in mind that rejecting cookies does not guarantee that you will stop receiving online advertisements. It only means that the companies you have opted out of will no longer deliver ads based on your web preferences and usage patterns. As a result, you may see more irrelevant ads.

    5. SECURITY

    Ensuring the security of your personal information is of utmost importance to us. We employ several reasonable measures to safeguard your data, including using Transport Layer Security (TLS) to encrypt any personal information you provide during the order process, requiring a unique username and password to access your AA Tienda account, and not retaining credit or debit card details that could be used for fraudulent transactions, such as the CVV number.

    Additionally, we regularly monitor our servers and IT systems for vulnerabilities and attacks. However, it's important to note that the internet transmission of information is not entirely secure. We cannot guarantee the complete security of your personal data transmitted to or through our website, and any such transmission is at your own risk. Please be aware that if you voluntarily disclose personal information through non-protected means of communication, such as email, SMS, or online messaging, then that information may be collected and used by third parties outside of our or your control.

    6. HOW LONG WILL YOU STORE MY INFORMATION FOR?

    We keep the data you provide us for as long as you have an AAtienda account with us, and afterwards for as long as you may have questions or claims related to our services. This is subject to any superior retention periods that we are obliged to follow in accordance with applicable legal requirements. You can ask us to delete your data in certain circumstances, as explained below. If you stop using our services, we may keep your information in an aggregated and anonymized form.

     7. WHAT ARE MY PRIVACY RIGHTS?

    You have certain rights concerning the personal data we hold about you, as outlined below. Please note that some of these rights only apply in specific circumstances, and we provide instructions on how to exercise them. Additionally, we will ask you to verify your identity before we respond to any requests to exercise your rights, which may involve a set of security questions to ensure it is you. If you have authorized someone else to make the request on your behalf, that person or organization must present a valid power of attorney issued by you. We are obligated to respond to your request to exercise these rights without undue delay, and we must respond within at least one month (though this may be extended by two months in some circumstances). If you wish to exercise any of your rights, please contact us at privacy@aatienda.com.

    Access: You have the right to access and know whether we process your personal data, and if so, what information we hold about you and how we use and share it, including the categories of personal data we share with third- party businesses for direct marketing purposes and their names and addresses. In your AATienda account dashboard, you can view information about yourself, such as account details, billing and shipping addresses, order history, and shopping preferences. If you need more than one copy of your information, we may charge a reasonable fee. However, we may not provide you with certain personal data if it would interfere with another person's rights or if another exemption applies.

    Portability: You have the right to receive a subset of your personal data we collect from you in a structured, commonly used, and machine-readable format and to request that we transfer such data to another party. We can only transfer data to a third party if it is technically feasible. We are not responsible for the security or processing of the data once received by the third party. We may not provide you with certain data if providing it would interfere with another person's rights or our trade secrets or intellectual property.

    Correction: You have the right to correct any inaccurate personal data we hold about you. You can edit your personal information in "My Account" settings or request correction by emailing us. We may ask for an explanation of why you believe the personal data is inaccurate or incomplete. While we assess whether to make corrections, you may restrict our processing of the applicable data

    Erasure: You may request that we erase the personal data we hold about you in certain circumstances, such as when it is no longer necessary for us to hold the data, or when we process the data based on your consent, and you wish to withdraw it. We will inform you if there are valid grounds under law for us to retain the personal data, such as for legal claims or freedom of expression. If we have made the data public, we will try to inform others to erase the data.

    To help us determine whether your request for erasure is valid, please provide as much detail as possible regarding the reason for the request. It is important to note that we may be unable to erase your personal data if there are valid legal grounds for us to retain it, such as for the defiance of legal claims or to protect freedom of expression. If we are unable to comply with your erasure request, we will inform you of the reasons why. If you have requested erasure of personal data that we have made public and there are valid grounds for erasure, we will take reasonable steps to notify third party data controllers who are displaying or linking to your data, and request that they also erase it.

    If you have requested erasure of personal data that we have made public and there are valid grounds for erasure, we will take reasonable steps to notify third-party data controllers who are displaying or linking to your data, and request that they also erase it.

    Restriction of Processing to Storage only you have the right to require us to stop processing your personal data, except for storage purposes, in certain circumstances. We may use the data again if there are valid grounds under data protection law for us to do so. You can request that we stop processing and only store the personal data we hold about you in the following cases:

    Inaccurate data - You may request us to stop processing your personal data and only store it if you believe the data, we hold is inaccurate and needs to be verified. • Unlawful processing - If we are processing your personal data unlawfully, but you want us to retain it for storage, you may request us to do so.

    Legal claims - If we wish to erase your personal data as it is no longer necessary for our purposes, but you require it to be stored for the establishment, exercise, or defiance of legal claims, you may request us to store it.

    Objection to legitimate interest - If you object to our processing of personal data for promotional purposes based on our legitimate interest, you may request us to stop processing it while we assess if there is an overriding interest in retaining such data. 

    Marketing preferences - You can object to our processing of personal data for promotional purposes at any time by changing your marketing preferences in your AAtienda account or selecting 'unsubscribe' at the bottom of our marketing emails. Please note that you will still receive emails related to your orders or updates to our policies.

    Objection - You may also object to our processing of personal data (including profiling) on the basis of legitimate interest. Please provide us with your reasoning so we can assess whether there is a compelling overriding interest, or if we need to process it in relation to legal claims. You may also request us to stop processing the data while we make this assessment.

    If we are processing your personal data based on our or a third party's legitimate interest and you object to such processing, you have the right to request that we stop processing the data while we assess whether there is a compelling overriding interest for us to continue processing it, or if we need to process it for legal claims. Please provide us with details of your reasoning for the objection so we can properly consider your request. You may also request that we stop processing the data while we assess the situation.

    8. UPDATES TO THIS POLICY

    This privacy policy may be updated from time to time, and any changes will be posted on this page. If there are significant changes to the way we handle your personal data, we will notify you by email or through other appropriate means. We recommend that you check this page regularly to stay informed of any updates or changes to this Privacy Policy